Sosemo Taps Samsung Veteran Mike Russo to Lead Client Services and Streamline Growth
NEW YORK, Dec. 10, 2019 -— Sosemo LLC, an award-winning strategic media planning, buying and campaign management agency that specializes in marketing brands across the digital landscape, announces the hiring of veteran marketer Mike Russo to oversee client services and streamline growth based on his experience and proven record of success.
Russo previously worked with Sosemo Founder and Chief Executive Office, Larry Gurreri, at Digitas, a global marketing and technology agency. Russo assisted Gurreri with launching and expanding the search marketing capability across Digitas’ offices worldwide.
Since then, Russo led search marketing teams at 360i, an agency that helps brands capitalize on change, and has more recently worked on the client side at Samsung and Comcast where he held various digital marketing and product management roles with an emphasis on user experience and measurable performance.
“Media is not only impressions and clicks. It’s actually more about engaging with your target audience at various points along the consumer journey. Mike’s expertise in usability will help us stay focused on engagement. His experience in product development will help us to further productize and scale our client services. Therefore, Mike brings a tremendous amount of versatility to our team,” Larry Gurreri said. “Having worked with him in the past, I also know that he’s a natural when it comes to building and maintaining relationships. I couldn’t be more excited to have Mike on our team.”
“I’ve kept an eye on Sosemo’s growth over the past few years. It’s been an inspiring success story to watch. Larry Gurreri has built something truly special with Sosemo. The agency’s culture is phenomenal, and clients recognize the added value received. The team is well ahead of the curve with regards to search and social, especially within pharma. I felt that it was a pivotal time for me to join Sosemo. My goal is to smooth out any growing pains and to help the agency reach the next level, which I believe I can do,” said Mike Russo.
Growth plans include expanding media services into new channels, continuing to expand and bolster the agency’s Mid-Atlantic client roster while also focusing on expansion within New England and the West Coast. Additional growth is expected to be driven from global expansion of existing client accounts.
Sosemo stands for Social, Search and Mobile and is built upon a simple premise: effective marketing campaigns must harness the power of Social, Search and Mobile technology, innovations and insights to deliver the right content to the right audience at the right time. Sosemo consists of two divisions: Sosemo Media and Sosemo Health.
Sosemo Media is an award-winning strategic media planning, buying and campaign management agency that specializes in marketing brands across the digital landscape. The client services team leverages core digital channels including search marketing (SEM/SEO), social media, display and programmatic to increase brand awareness and acquisitions for clients.
Sosemo Health is one of the largest pharma-focused performance media groups in the world. The division is dedicated to marketing health brands to patients and doctors. The team views marketing as a service that connects patients with information about their treatments and makes them better communicators with their doctors.