FOR IMMEDIATE RELEASE

June 2024

New York, NY – Sosemo LLC (Sosemo.com), an award-winning strategic media
planning, buying, and campaign management agency that specializes in marketing
health brands is pleased to announce a strategic partnership with Compass Marketing
Innovation LLC (CompassMarketingBoston.com), a strategic marketing & innovation
agency focused on accelerating growth for health & wellness brands.

Larry Gurreri, CEO, Sosemo: “Media activation on its own is often not enough to
generate substantial growth. Alternatively, effective brand strategy only goes so far
without media. Together, we can provide health and wellness clients with a more
complete suite of services.”

Sosemo is proud to announce this collaboration which aims to activate brand strategy
and launch campaigns efficiently resulting in the most effective and targeted results.
Compass’s mission of growth, idea acceleration, and strategic positioning, along with
Sosemo’s holistic approach to media buying services, will work to elevate brand
relevance across various markets, delivering superior results for clients through every
phase of the campaign management process. Sosemo’s proprietary keyword listening
solution and strategic media inventory assessments will be used to provide insights as
an input for Compass’s brand strategy ideations.

Lynda Ferrari, Partner, Compass Marketing Innovation: “The approach we take to
our clients’ businesses is focused on creating value, consistently producing impactful,
actionable results. Sosemo shares a similar approach and is an excellent partner to
help us implement the strategic brand and growth plans for our clients. Their expertise
will drive awareness, acquisition, and retention, ultimately leading to efficient and
effective growth.”

Compass Marketing harnesses consumer insights and market trends to empower
brands in crafting or refining their value propositions, pinpointing target audiences,
refining messaging, and exploring new avenues for growth. Sosemo activates and
manages campaigns across the core digital channels including (SEM/SEO), paid social,
programmatic, and display. Both Sosemo and Compass Marketing have extensive
experience within the health and wellness industry.

Focus areas for the partnership include nutrition, vitamins and supplements (including
CBD), health wearables, digital health, medical devices, oral care, OTC consumer
products, pet food and supplements, animal health, functional foods, coffee and
beverages, and kitchenware. Separately, Sosemo also has extensive experience in
pharmaceutical marketing.

The partnership provides an opportunity for brands to tap into the combined expertise,
which is ideal for health and wellness brands that are looking to grow to the next level.

About Sosemo:
Sosemo stands for Social, Search and Mobile and is built upon a simple premise:
effective marketing campaigns must harness the power of Social, Search and Mobile
technology, innovations, and insights to deliver the right content to the right audience at
the right time. Sosemo consists of two divisions: Sosemo Media and Sosemo Health,
which respectively specialize in marketing brands across the digital landscape to
increase brand awareness and acquisitions, and marketing health brands to patients
and doctors to improve patient/doctor communication and understanding of treatment
options.

About Compass Marketing Innovation LLC:
Compass Marketing unlocks actionable opportunities for ambitious brands seeking
lasting growth. Our clients target the health and wellness consumer and aspire for
exponential growth by leveraging their existing portfolio and exploring expansion
opportunities. Our strategic marketing services encompass Growth Discovery, where we
explore and identify new growth opportunities; Idea Acceleration, through which we
develop and qualify insight-driven new products; and Strategic Positioning, aimed at
making brands more relevant, powerful, and valuable.

For Media Inquiries:

Sosemo LLC
646-760-2030
sales@sosemo.com
Sosemo.com

Compass Marketing Innovation LLC
617-642-6740
info@compassmarketingboston.com
CompassMarketingBoston.com

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