Sosemo Hires SEO Veteran Ken Trojanowski to Expand its Capabilities for AI

NEW YORK, September 23, 2025 -—Sosemo LLC, an award-winning strategic media planning, buying and campaign management agency that specializes in marketing brands across the digital landscape, announces the hire of veteran Ken Trojanowski as Vice President/Director, SEO. Ken will be responsible for managing the SEO capability and transforming the practice using AI. Ken will oversee the SEO department, leveraging AI to innovate and manage its practices. 

Prior to joining Sosemo, Ken led teams servicing Fortune 100 clients in both SEO and SEM in the Omnicom and IPG networks of agencies. He scaled search marketing programs to be a primary revenue source for clients in hyper-competitive categories like ecommerce, travel, CPG, B2B SaaS, and defense and aerospace contracting; as well as enabling his clients to lead their own digital transformation efforts internally. 

“We’ve been waiting for an innovation like AI to super charge our industry. Therefore, we were an early adopter of AI and have big plans that are well underway. We’ve doubled down with a substantial investment in AI visibility monitoring. Furthermore, Ken is leading the charge to re-align on our SEO approach and methodology for AI to include Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Related, Sosemo is updating our IT infrastructure to power AI workflow automations developed by our experts like Ken. Therefore, not only will we be on the cutting edge as it pertains to elevating our clients’ visibility within AI answers, but we’ll be able to provide these services more efficiently. It’s a win-win for everyone,” CEO Larry Gurreri said. “With Ken on board, we have the expertise and motivation to reach our goals very soon.”

“Sosemo was the only choice for someone who has been fully converted into an AI optimist, evangelist, and everyday curious practitioner. Larry and Mike made clear to me early on that this role would engineer and captain AI’s integration into processes for smarter, more actionable, and more nimble work for our clients; as well as shape the approach and execution for winning on new platforms which now encompass the domain of SEO. I’m so grateful for this opportunity, and my colleagues and clients alike whom I’m already constantly learning from. I can’t wait to share with the industry what we’ve already got cooking over here”, said Trojanowski.  

Growth plans for the SEO capability include enhancing and elevating existing services, while also pioneering new approaches through AI and predictive & prescriptive analytics. This ensures our clients maintain visibility, relevance, and authority across both traditional search engines and emerging AI-powered experiences. “A lot of agencies and SEO folks talk about AI for faster, more efficient delivery and delivery at a larger scale – that’s great. But what no one’s talking about is what the humans on the team are now freed up to do. AI enables my vision for Sosemo’s SEO capability, but the other piece of it is harnessing our uniquely creative people to prepare clients for the future of brand mindshare, connection, and accessibility. And we’ve already done things to put us in a unique position to do so”, said Trojanowski.

About Sosemo

Sosemo stands for Social, Search and Mobile and is built upon a simple premise: effective marketing campaigns must harness the power of Social, Search and Mobile technology, innovations and insights to deliver the right content to the right audience at the right time. Sosemo consists of two divisions: Sosemo Media and Sosemo Health. 

Sosemo Media is an award-winning strategic media planning, buying and campaign management agency that specializes in marketing brands across the digital landscape. The client services team leverages core digital channels including search marketing (SEM/SEO), AI, social media, display and programmatic to increase brand awareness and acquisitions for clients. 

Sosemo Health is one of the largest pharma-focused performance media groups in the world. The division is dedicated to marketing health brands to patients and doctors. The team views marketing as a service that connects patients with information about their treatments and makes them better communicators with their doctors.