Sosemo Hires Veteran Performance Media Director Kristen Gedney to Lead SEM

NEW YORK, March 18, 2025 -—Sosemo LLC, an award-winning strategic media planning, buying and campaign management agency that specializes in marketing brands across the digital landscape, announces the hire of veteran Performance Media Director, Kristen Gedney. Kristen will be responsible for managing the paid search marketing (SEM) capability and growing the practice. Kristen will work closely with Sean Arnell, Sosemo’s Vice President of SEO, to maximize synergies across paid and organic search, and therefore allowing Sosemo to deliver a holistic approach across channels.

Gedney comes to Sosemo from Blue Buffalo (General Mills). Prior to that she held leadership positions at various agencies including the Vice President of Search Marketing at Media Assembly. Previously, Gedney had worked with Mike Russo, Sosemo’s Head of Client Services, at 360i. Kristen brings a wide variety of experience including expertise in pharma, CPG, retail, and e-commerce.

“Sosemo has been a leader in providing search marketing services for over a decade.
We’ve pioneered numerous artisan approaches that are unique to Sosemo. However,
we’re always on the lookout for ways to improve our services, even at this level. Kristen
adds a lot to our team. Even though her role is to lead the search marketing capability, she’s a natural account manager. She has a gift with regards to breaking down complex issues into layman’s terms. Furthermore, she’s data, innovation, and efficiency focused which are necessary strengths for agencies to remain competitive,” CEO Larry Gurreri said. “We must remain steadfast with our commitment to always delivering the very best performance for our clients, at the lowest cost, which is a never-ending quest. Kristen gives us a leg up.”

“I am passionate about leveraging data-driven strategies and innovative technologies to drive growth and deliver measurable success for our clients. With over 15 years of experience in paid search and digital marketing, I’ve had the privilege of working on both the agency and client sides, leading impactful campaigns for some of the industry’s most recognized brands. At Sosemo, I’m fortunate to collaborate with a talented team that shares my commitment to excellence and innovation. Together, we take a comprehensive approach to crafting campaigns that not only meet client goals but exceed expectations, making a tangible difference in their success,” said Gedney.

In addition to installing Gedney at the helm of the paid search marketing capability, growth plans for the capability include increasing operational efficiency by incorporating various software tools and services including AI workflow enhancements aimed at keeping management costs low for end clients while also allowing for an increase in strategy.

About Sosemo

Sosemo stands for Social, Search and Mobile and is built upon a simple premise: effective marketing campaigns must harness the power of Social, Search and Mobile technology, innovations and insights to deliver the right content to the right audience at the right time. Sosemo consists of two divisions: Sosemo Media and Sosemo Health.

Sosemo Media is an award-winning strategic media planning, buying and campaign management agency that specializes in marketing brands across the digital landscape. The client services team leverages core digital channels including search marketing (SEM/SEO), social media, display and programmatic to increase brand awareness and acquisitions for clients.

Sosemo Health is one of the largest pharma-focused performance media groups in the world. The division is dedicated to marketing health brands to patients and doctors. The team views marketing as a service that connects patients with information about their treatments and makes them better communicators with their doctors.