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Danielle Michaels

Danielle Michaels

Paid Media Strategist

Danielle Michaels is a Paid Media Strategist at Sosemo, an award-winning strategic media planning, buying and campaign management agency that specializes in marketing brands across the digital landscape. Danielle is passionate about Paid Media and is responsible for developing, managing, and executing highly targeted paid social media plans for our clients. She believes that now, more than ever, is the time to contribute and grow with the rapidly evolving industry.

Danielle’s fascination with social media began in her early teens, studying the ins and outs of social media platforms. Noticing this, Danielle’s parents encouraged her to pursue a career in Marketing. While completing her undergraduate degree, Danielle began working full-time at the age of 20, putting her love for social media to work in the non-profit and ecommerce spaces.

Danielle earned her B.A. in Communications at the University at Buffalo, receiving Latin and Departmental honors.

In her spare time, Danielle works to bring awareness to food waste in New York City through her satirical Instagram account @FallenFoodz. She also enjoys exploring Manhattan by foot and trying new things in good company.

  • Favorite quote: “People that work hard and legitimately do everything that they can, they tend to be luckier.” – Julian Edelman
  • Top three motivations: Danielle’s grandma Maxine, learning from any and every experience, and that awesome feeling that comes after a productive day.
  • Top three innovators: Mark Zuckerberg, Gary Vaynerchuk, Don Draper