Kristen Gedney

Kristen Gedney is the VP/Director of Performance Media at Sosemo, an award-winning strategic media planning, buying, and campaign management agency that specializes in marketing brands across the digital landscape. In her role, Kristen is responsible for leading performance media strategies, driving campaign execution, and ensuring optimal results for Sosemo’s clients. Her expertise centers on maximizing digital advertising effectiveness and delivering measurable ROI.    

Kristen brings a wealth of experience to her role, with a proven track record in driving successful digital marketing and performance media strategies. Her career reflects a consistent ability to optimize campaigns for maximum ROI, as evidenced by her experience in managing multi-million dollar budgets and leading cross-functional teams. Notably, her expertise spans strategic planning, campaign execution, and data analysis, with a focus on leveraging insights to achieve measurable results. Her previous roles have equipped her with a deep understanding of paid search, social media advertising, and programmatic buying, skills that are directly applicable to her leadership in performance media at Sosemo. 

Outside of her professional life, Kristen enjoys spending time with her family, dogs, cultivating her garden, and engaging in DIY projects. She finds solace and inspiration in the outdoors, appreciating the natural world. 

• Favorite Quote: “Loving this concept.” – God creating dogs
• Top Three Motivations: Driving impactful results and exceeding client expectations, continuously learning and adapting to the ever-changing digital landscape, fostering collaborative and innovative team environments.
• Top Three Innovators: Mel Robbins, Amy Poehler, Her Team.